Audit your social media system.

A social media audit is a structured review of why channels exist, whom they serve, who operates them, which controls apply, and how evidence informs decisions. This tool audits that operating system; it does not scrape recent posts or convert platform metrics into a performance grade.

A useful audit should cover objectives, audiences, channel roles, access, recovery, content workflow, accessibility, community response, escalation, claims, rights, advertising disclosure, data use, suppliers, baselines, layered evidence, and learning decisions. The scope should match the organisation's actual channels and activities.

Yes, for an initial operating-system review. Owners can assess whether controls and evidence exist without sharing credentials. Account records, platform analytics, posts, permissions, incidents, messages, contracts, and data flows still need separate inspection before any consequential assurance or specialist conclusion.

Relevant metrics depend on the objective and audience journey. Separate delivery outputs, audience responses, outcomes, and wider impact instead of asking one platform metric to prove everything. Record the baseline, review period, source, caveats, and decision that the evidence should inform.

No. The audit does not request a handle, connect to a platform, inspect posts, or retrieve analytics. The action plan is generated from 18 controlled selections in the browser, which keeps the method transparent and avoids pretending that public profile data proves operational maturity.

No. The result is not legal advice, advertising clearance, rights clearance, a data-protection assessment, accessibility conformance testing, or cyber assurance. Use the prompts to identify records and questions for current review by accountable owners and appropriate specialists.

Review the audit whenever objectives, channels, administrators, suppliers, campaigns, targeting, personal-data use, platform capabilities, or material risks change. Even without a major change, assign a dated review cadence that fits the activity and keep source guidance and evidence current.

Resolve protective gaps first, clarify channel choices next, make recurring work operationally repeatable, and maintain evidence continuously. Give every action an owner, evidence requirement, decision boundary, and review trigger before increasing publishing volume or paid activity.